What does Supercheap Auto stand for? Ask most people and they’ll say ‘everything auto and much, much more’ but, they’re much, much more than that. Yes, they’re cheap but there’s another word in their name that defines them more and that’s SUPER.
December 11 2020, 10:40 am | BY Kim Shaw | No Comments
Colenso BBDO New Zealand teamed with Juan Cabral of Cadbury ‘Gorilla’ fame and FINCH, to launch Sleeper, a new film for the NRMA reminding Australians to stay alert and safe on the roads these holidays.
The Christmas campaign captures a dreamlike vision of the quintessential road trip. Directed by Juan Cabral of MJZ, in partnership with FINCH, it follows the story of a family travelling along the Australian highways at night before reaching their grandma’s house at daybreak.
Along the journey, we see our family – a mum behind the wheel and her two daughters – drift into peaceful slumber as we’re transported into a familiar-looking analogue world, but one populated with self-driving cars. We follow their peaceful road trip as the family’s car threads its way across bridges, intersections and spaghetti junctions, before delivering the family safely into the arms of grandma.