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11th May 2021
Diageoâs premium vodka brand Cîroc has added a âSummer Citrusâ (37.5% ABV) variant to its portfolio.
Available in a 70cl format, the limited-edition expression combines French grapes with blood orange and lime. Summer Citrus will be available in selected retailers and wholesalers from this week and roll out to the on-trade later this year.
The company highlighted that sales of flavoured vodka variants are accelerating, with the segment having experienced a 39% growth in the off-trade. Total value sales of Cîroc are up by 28%.
The launch of Cîroc Summer Citrus will be supported by a consumer marketing campaign.
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