Most Consumers Shop for CPG Through Omnichannel Efforts: Report
A new Nielsen report shows that most Americans are no longer exclusively shopping in stores for CPG items.
December 23, 2020
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Nielsen Connect released new data revealing that U.S. omnichannel consumption increased by 50% over the course of 2020 and that nearly half of all consumer goods purchases were completed via the e-commerce landscape. This research comes from Nielsen’s latest Omnichannel Shopping Fundamentals survey, the industry’s most comprehensive report on omnichannel shopping behavior in the United States.
“The new Omnichannel Fundamental Survey was specifically created to bring clarity to the industry’s most pressing questions, such as: the pandemic’s impact on impulse and planned purchases, omnichannel category drivers, decision influencers and fulfillment method and delivery preferences across the omni retail landscape,” said Nikhil Sharma, Nielsen’s Vice President of North America