The unprecedented shift to ecommerce during the pandemic and predictions that many consumers will continue to buy groceries online even after it is safe to return to retail stores has elevated the importance of an omnichannel strategy – but according to the CEO of the keto snack brand Catalina Crunch how best to balance online and in store sales and marketing depends on companies’ innovation, distribution and brand-awareness goals.
“I think that there’s great opportunities in both places,” for both startups and established brands, but online and in store have different strengths and weaknesses that brands need to consider when charting their omni-channel strategy, Krishna Kaliannan, CEO and founder of Catalina Crunch, told FoodNavigator-USA.
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Brave Good Kind
Founded by Prabal Chaudhri, this company makes antibiotic-free chicken tender bites that are easy to snack on. Chaudhri named the brand for his 4-year-old daughter and his mission to instill bravery, goodness and kindness into her and all who consume his protein-filled meat snacks. In honor of Earth Day, customers can get 20% off their orders online now through May 7. Enter the code EARTHDAY20 at checkout.
Bulleit Frontier Whiskey
For those who fancy a cocktail for a good cause, this whiskey distillery is selling Earth Day Cocktail Kits in collaboration with American Forests. The kit was designed to make bartender Carley Gaskin s Sip of Paradise drink at home and includes Bulleit whiskey, pineapple cordial, citrus stock, dehydrated lemon, two up-cycled rocks glasses and eco-friendly home bartending tips printed on seed paper to plant your very own tree. For all kit purchases through Cocktail Courier through April, Bulleit will donate 22% of its sales to Amer
Apr 21, 2021 05:15 PM EDT
These national brands of food and restaurants want to give back to you, as you give back to Mother Earth. In honor of the big day, giving respect to the planet on which we live, some national cafes, food brands, and shops are having discounts for fellow Earth dwellers.
So as you spend your day gaining knowledge on how to compost or whipping up meals that are plant-based that roll back on your carbon footprint - these freebies and specials will assist in fueling you up.
(Photo : Krisztina Papp)
BLK and Bold
This Black-owned tea and coffee brand is developing its fully recyclable steeped coffee on Earth Day with the promo of a buy-one-get-one-free deal. The sale starts Thursday and will keep up through Sunday. Just go over toblkandbold.com and input the code EARTH21 and checkout.
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