The week in pictures
05 March 2021 By Phoebe French
Actor and musician Jamie Foxx announced that he had acquired flavoured whiskey brand BSB-Brown Sugar Bourbon this week. Foxx, who has starred in films including
Collateral and
Django Unchained, will help support the brand’s new creative direction, starting with the launch of re-designed bottles.
Commenting on the deal, Foxx said: “I’ve always lived by the rule that life is short, and you need to go out and do what you want to do. Owning a brand that brings sweet life to the party has always been a goal and with BSB we’re making it happen. Before the quarantine I watched bottles of BSB disappear at all my celebrations and knew this was a brand I wanted to bring into the spotlight. Anyone who tries BSB is going to love it just like I do.”