the entire process was tough on sun dog s bottom line. tough worry about making each week, those ebbs and flows were tough. the money wasn t rolling in. cass decided to give up the big contracts but not without getting a push from mother nature first. we got hit with a tropical depression. we suffered 42 inches of rain in 24 hours. that s 3.5 feet. while there was talk of rebuilding, the factory s destruction made it easier to walk away. it also gave cass a chance to take a step back and think about what he wanted to do next. it let me get back to core business opposed to trying to chase dollars. as a result sun dog now has customers of every size. we have actually tried to focus in on middle sized retailers and smaller down to small mom and pop t-shirt stores. and we re actually able to do
while those appealing and ego boosting orders would be a dream for many small business owners, over time they were more of a frustration for cass and his team. he wanted to make sure the deals worked so he had to make strategic decisions. cost was the biggest factor. we couldn t do the work they wanted us to in the united states mainly because of labor. rather than starting to turn that work away in 2003 we opened a satellite location which was in guatemala. in his mind, the second factory was designed to get and keep business. we were looking at it as the business is going overseas anyway, it might as well be to somebody we know. i.e. us. once the facility was up and running, the orders came in. costs may have been lower in
better work, better design, and quite frankly they ll allow you to make some money. gone are the days of relying so much on large orders, but it doesn t mean they don t come in. they re just handled differently. those bigger orders tend to take more logistical support. we re able to get those through in a fair amount of time without pushing the smaller customers to the side. while cass won t close the doors on all big deals, he says it s better without them. it s great to say you did work with the big box stores. but when you looked at the bottom line, the real bragging rights are what s in the bank account. when we come back, we will talk about when it s time to change manufacturers. and e-commerce sites having to maneuver sales taxes. and a lineup of roll-up flats for women on the go.
and once those orders were filled, everyone had to sit and wait for the next one. the entire process was tough on sun dog s bottom line. tough worry about making each week, those ebbs and flows were tough. the money wasn t rolling in. cass decided to give up the big contracts but not without getting a push from mother nature first. we got hit with a tropical depression. we suffered 42 inches of rain in 24 hours. that s 3.5 feet. while there was talk of rebuilding, the factory s destruction made it easier to walk away. it a ls gave cass a chance to take a step back and think about what he wanted to do next. it let me get back to core business opposed to trying to chase dollars. as a result sun dog now has customers of every size. we have actually tried to focus in on middle sized retailers and smaller down to
retailers for years. as we started moving into the 2000s, tie-dyes were becoming more popular. while those appealing and ego boosting orders would be a dream for many small business owners, over time they were more of a frustration for cass and his team. he wanted to make sure the deals worked so he had to make strategic decisions. cost was the biggest factor. we couldn t do the work they wanted us to in the united states mainly because of labor. rather than starting to turn that work away in 2003 we opened a satellite location which was in guatemala. in his mind, the second factory was designed to get and keep business. we were looking at it as the business is going overseas anyway, it might as well be to somebody we know.