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What were the top 10 fashion retail stories in 2021?

These were your most-read Drapers stories this year: 1 What’s next for Asda’s George? 9 March In March, rumours started to swirl that supermarket giant

What were the top 10 stories on Drapersonline com in 2021?

These were your most-read Drapers stories this year: 1 What’s next for Asda’s George? 9 March In March, rumours started to swirl that supermarket giant

Discover the secrets to success on TikTok

Discover the secrets to success on TikTok The video-sharing app is massively popular with a younger audience, so there is huge potential for fashion brands – if you know how to harness it. Video-sharing platform TikTok hit the mainstream in 2020. The app’s surging popularity among young consumers makes it an appealing platform for many fashion retailers and brands. Balenciaga, Sports Direct and Burberry are just some of the brands making waves on the platform. Cass Russell, fashion brand partnerships manager EMEA at TikTok, gives her tips for viral success. How can fashion brands succeed on TikTok? It’s so important that brands looking for success on TikTok embrace the creative potential of the platform. It can be a little bit intimidating for some brands because they are very well versed in creating content for other social platforms and they have to reimagine their approach for TikTok.

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