Pete Brown has told an audience of beer experts customers see cask beer as a premium product and say it should be priced as high as any ‘premium lager’ at the bar.
Wadworth chairman and former EI Group CEO Simon Townsend believes the cask market may have to shrink to become more “special” and ensure its quality is perfect with every serve.
Fuller’s, Wadworth and Cheshire Cat have all been backing Cask Ale Week, which ends on Sunday 1 October so pubs must make the most of the final weekend.
Shepherd Neame CEO Jonathan Neame is confident “the turmoil of the past few years is now settling” as the company achieved “record revenues” in the 52 weeks ended 24 June 2023.