By James Dinh
Dec 22, 2020
We needed memes in 2020. Thankfully, the year brought plenty of popular trends that helped us cope with the idea that the world felt like it was on fire. In fact, more than one million posts mentioning meme were shared daily on the social media platform.
From the #DollyPartonChallenge at the top of January to the #WashYourLyrics challenge to the viral traction around the famed
Verzuz battles and
Ina Garten aka Barefoot Contessa, we found escapism from all over. As the year comes to an end, Instagram has unleashed the most popular meme trends of the year and it s a telling way to reflect on the last 12 months. A good meme finds a perfect balance between specificity and ambiguity since the lifespan of a meme relies on people sharing it and adapting it as their own, Instagram s Strategic Partner Manager for Memes,