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In China, Starbucks tries to avoid price war but gets dragged into discounting

As Starbucks faces stiff competition for its brew in China from fast-growing, low-cost rivals who have chipped into its market share, the coffee chain is increasingly being dragged into a price war it.

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Analysis-In China, Starbucks tries to avoid price war but gets dragged into discounting

As Starbucks faces stiff competition for its brew in China from fast-growing, low-cost rivals who have chipped into its market share, the coffee chain is increasingly being dragged into a price war it says it wants to avoid. The stakes are high for Starbucks, which has come under growing pressure from investors recently due to weaker sales in its two biggest markets - the United States and China. While the Seattle-based company has got its work cut out in the world's second-biggest economy, where its rival Luckin Coffee pipped it to the top spot on annual sales for the first time in 2023, management is convinced it does not need to get into a race to the bottom on prices.

United statesJason yuWalker shenSophie yuBelinda wongCharles luCasey hallZhu danpengShri navaratnamHoward schultzLuckin coffeeKantar worldpanelDeep brew

Analysis-In China, Starbucks Tries to Avoid Price War but Gets Dragged Into Discounting

Analysis-In China, Starbucks Tries to Avoid Price War but Gets Dragged Into Discounting
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United statesShri navaratnamHoward schultzBelinda wongSophie yuCharles luZhu danpengCasey hallJason yuWalker shenLuckin coffeeKantar worldpanelDeep brew

Alibaba s AliExpress recruits Beckham to score more global sales

AliExpress, an e-commerce site owned by Chinese giant Alibaba, has signed former England soccer captain David Beckham as a brand ambassador as it plays catch-up with rival PDD Holdings Temu in a.

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Tesla slashes Model Y production in Shanghai, data shows

Tesla has cut output of its best-selling Model Y electric car by a double-digit percentage number at its Shanghai plant since March, according to industry data and a source. The.

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