more. the bud light boycott thing what they did with dylan mulvaney had soaked in. it wasn t just us that weren t doing it. it was lots of other people around. ainsley: you said guys selling beer walk up and down the aisle weren t selling as much of the beer. pete: lonely. will: stats suggest bud light is down big. this is case sales. it s down 5.6 for the year over year is more interesting. 10.7% year over year. that s weekly sales ending apri. a year ago in april they were up. 10%. that s actually a ton. that s a lot of beer. a huge margin for a company this size. pete: huge margin there is a ton. a lot of reflexive ordering. the parts are used to the volume they sell of bud light. it will be a few weeks or a couple months before it registers how different that volume is and orders start to become different.
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