In a new interview, a trio of Apple executives and designers shared details and tidbits about the development and design of the company s new AirPods Max headphones.
Apple vice president of Industrial Design Evans Hankey; Apple VP of marketing Bob Borchers; and industrial designer Eugene Whang recently spoke to Japanese design website
Casa Brutus about the new premium over-ear headphones.
From the beginning, the team set out to create a product that was beautiful, powerful, and immersive. Hankey said that it was important to design a product that users would actually want to wear, but could deliver performance, too.
There are some details about the team s process, including the fact that Apple tested hundreds of different prototypes before settling on the eventual final design. Hankey said that Apple only has a single shot when it s entering a new market, so the team wanted to get it right.
Credit: Andrew O Hara, AppleInsider
Apple vice president of Industrial Design Evans Hankey; Apple VP of marketing Bob Borchers; and industrial designer Eugene Whang recently spoke to Japanese design website
Casa Brutus about the new premium over-ear headphones.
From the beginning, the team set out to create a product that was beautiful, powerful, and immersive. Hankey said that it was important to design a product that users would actually want to wear, but could deliver performance, too.
There are some details about the team s process, including the fact that Apple tested hundreds of different prototypes before settling on the eventual final design. Hankey said that Apple only has a single shot when it s entering a new market, so the team wanted to get it right.