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The beauty and skincare industry has long flourished in the Middle East and is today filled with a wealth of vibrant regional talent – the most famous of which is, of course, Huda Beauty, founded by sisters Huda and Mona Kattan, who together have built a billion-dollar empire that is popular the world over.
But what of the other talents in the region? In the Middle East, we are lucky to be surrounded by home-grown beauty and skincare companies that lean on centuries of traditional know-how, or focus on bringing chemical or cruelty-free products to
market
.
So if you want to be au fait with the offerings of Hoiisa, the vegan products of By Noussou and the solid science behind Shiffa, here s