In spring 2022, DMK Group launched its first own plant-based products on the market under the MILRAM brand, thus laying the foundation for a complementary range alongside its main business, which continues to be milk-based, as part of its Strategy 2030. Particularly in view of the large group of flexitarians, which offers the greatest growth potential among consumers, this is a decision geared towards sustainable growth. With its chosen path of also including vegan products in its assort.