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Climate-friendly eating is on the rise.
By Mike Dorning, Bloomberg
16 May 2021 00:22
Image: Bloomberg
Eleven Madison Park, a top Manhattan restaurant, is going meatless. The Epicurious cooking site stopped posting new beef recipes. The Culinary Institute of America is promoting âplant-forwardâ menus. Dozens of colleges, including Harvard and Stanford, are shifting toward âclimate-friendlyâ meals.
If this continues â and the Boston Consulting Group and Kearney believe the trend is global and growing â beef could be the new coal, shunned by elite tastemakers over rising temperatures and squeezed by increasingly cheap alternatives.
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Is Beef the new coal? Climate-friendly eating is on the rise Is Beef the new coal? Climate-friendly eating is on the rise Credit: CC0 Public Domain
Eleven Madison Park, a top Manhattan restaurant, is going meatless. The Epicurious cooking site stopped posting new beef recipes. The Culinary Institute of America is promoting “plant-forward” menus. Dozens of colleges, including Harvard and Stanford, are shifting toward “climate-friendly” meals.
If this continues and the Boston Consulting Group and Kearney believe the trend is global and growing beef could be the new coal, shunned by elite tastemakers over rising temperatures and squeezed by increasingly cheap alternatives.
By Mike Dorning
Eleven Madison Park, a top Manhattan restaurant, is going meatless. The Epicurious cooking site stopped posting new beef recipes. The Culinary Institute of America is promoting “plant-forward” menus. Dozens of colleges, including Harvard and Stanford, are shifting toward “climate-friendly” meals.
If this continues and the Boston Consulting Group and Kearney believe the trend is global and growing beef could be the new coal, shunned by elite tastemakers over rising temperatures and squeezed by increasingly cheap alternatives.
“Beef is under a whole lot of pressure,” said Anthony Leiserowitz, director of Yale University’s Program on Climate Change Communications. “It was the shift in market forces that was the death knell for coal. And it’s the same thing here. It’s going to be the shift in consumer tastes and preferences, not some regulation.”
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