Toyota South Africa wins #CarsAwards Brand of the Year for a record third time
By Brandstories
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JOHANNESBURG - Toyota has become the first local car manufacturer to win Cars.co.zaâs prestigious Brand of the Year for a record third time.
Toyota South Africa Motors (TSAM) had previously clinched the inaugural Brand of the Year category in 2016, followed by another win in 2019.
Unlike product categories, which are decided by a combination of judgesâ scores and consumer data, the #CarsAwards Brand of the Year accolade is determined entirely by market data and the findings of the survey â including, but not limited to, the brandsâ respective sales and after-sales service ratings.