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CIIC Partners with Jovē Wellness to Launch New Alkaline Water
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NEW YORK – Carolyn Izzo Integrated Communications (CIIC) announced the addition of Jovē Wellness to its growing list of food & beverage clients. CIIC was chosen to spearhead the launch of the company’s new alkaline water, Jovē, with a creative launch campaign complete with media outreach, consumer activations, events and promotions, influencer partnerships and product sampling.
Jovē “(pronounced Jo-V)” is a smooth, easy drinking alkaline water clinically shown to provide proper skin and cellular hydration to support healthy, vibrant living. Jovē is made with its proprietary Advanced Cellular Hydration Technology and is infused with an exclusive patented liquid silica, an essential mineral that increases alkalinity and is charged with electrons, a primary source of energy for our body and cells.