Salon pivots to stay alive amid pandemic
Courtesy of Stephanie James
Shear Therapy owner Stephanie James has reimagined her business in response to the pandemic.
After being forced to close her salon for a third time during the pandemic, Shear Therapy owner Stephanie James has tweaked her business model to keep her downtown Los Altos shop afloat amid these challenging times.
Shear Therapy, located at 184 Plaza South, was once a four-chair hair salon, with James working two chairs and two other stylists renting the other two. However, due to financial problems caused by the pandemic and the departure of one of the stylists, James had to reimagine her salon in an attempt to survive as many small businesses have gone under.