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Bordeaux and Provence hit back on swimming pool rosé reports

Newspapers have claimed there is a "battle" between two French regions about "swimming pool rosé" but is it all a storm in a teacup (or wine glass)?

Bordeaux shakes up its image and offering with new interactive campaign

Next month’s immersive Bordeaux Experience trade tasting in London, which is part of a wider global marketing campaign, is set to challenge the clichéd perception of Bordeaux and show the diversity and vivacity of its wines. db talks to Caroline Vigneron, marketing manager of the Conseil Interprofessionnel Du Vin De Bordeaux (CIVB) to find out more.

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