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Caroline Sandall, specialist consultant at LeasePlan UK
There’s no doubt that electric vehicles (EVs) are the future of road transport, but moving people to the point of action to make the switch to electric takes work. That’s why effective communication is so important.
Whether it’s creating awareness of the benefits of driving electric or dispelling myths surrounding EV suitability, fleet managers need to give careful thought to their approach.
With this in mind, those looking to encourage EV uptake within their fleets should take note of the recently published findings from the Government’s DfT behavioural research trial on EV communications.