By Sam Bradley-09 February 2021 08:30am
How can brands get their money’s worth from celebrity endorsements?
In this series, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask US marketers how to extract value from a big-name endorsement.
Big-name stars have been part of the marketer’s toolkit for as long as the industry has been in business. And they’re a favourite strategy for brands looking to break through the background noise at the Super Bowl. Some team-ups are more successful than others, of course, and getting a partnership to actually work well for brand and talent is a fine art.