Shocking. Something i wasnt expecting. Reporter many werent suspecting. But maybe we should have suspected something. 2007, mylan bought the rights to the epipen, 100 for a 2pack. Shortly after mylan became active in lobbying politicians, a quarter of a Million Dollar annual federal budget ballooned to a million plus. Congress listened. 2013 the School Access to emergency epinephrine act, wellliked law that so happened to benefit myland. Of course it did. Reporter bud teaches at the Daniels College of business at du. If you look at it strictly from a brand awareness, and marketing standpoint, it was brilliant. Brilliant, particularly because no one thought to ask that same year we found myl started large giveaways to doctors, 600,000 in 2013, 1. 1 million in 2014, and 1. 2 million last year. Some doctors showed up on tv talking about epipens. You can have suvee reaction. Severe reaction. Reporter few asked if it had conflict. Some shows apired to take appeard to take man food allergy p