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That has just been passed in italy. The law requires them to purchase internet ads from locally registered firms. Caroline hyde us with the details. What is the objective here . It is all about clamping down on the shift of taxable profits. Ofis all aimed at the likes google, amazon, yahoo . We know that they shift large amounts of profit around the world to socalled havens. The likes of ireland, luxembourg, bermuda. Italy is trying to crack down on this and they passed a measure saying that if you are going to buy internet ads from a company in italy, you have to buy it from a locallyregistered company. It cannot be something that happens to be registered in ireland. There is plenty of concern at the moment. This law is not without controversy. Some say could violate eu law. This is what many lawyers are saying. As it stands, the measure does not hold above water when you look at eu law. They say it is a violation of competition law. They are trying to force the hand of the oecd. They

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