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A view from the top
What’s next for account management?
In response to the pandemic, many healthcare providers and pharmaceutical companies have changed how they operate, rapidly and radically. Often this has simply accelerated developments already underway and introduced ways of working that are here to stay.
Lessons have been learned about how healthcare can be delivered and how pharmaceutical companies should operate going forward. So, what is crucial for the future of customer relationships and key account management? Caroline Gosling, director of Culture & Engagement at Rubica, asked senior leaders from the pharmaceutical industry for their perspective.
Responding to, and learning from, the pandemic