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How does Gen Z choose what to drink?

Generation Z's drinking habits present something of a conundrum for drinks brands. Here are some of the key ways that companies can market their products to this younger demographic, according to research from CGA by NIQ.

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Why Vins de Provence is targeting millennials over Gen Z

Vins de Provence's latest marketing campaign seeks to tap into its already strong millennial consumer base by showing the superiority of Southern French rosé.

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