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How does Gen Z choose what to drink?

Generation Z's drinking habits present something of a conundrum for drinks brands. Here are some of the key ways that companies can market their products to this younger demographic, according to research from CGA by NIQ.

Why Vins de Provence is targeting millennials over Gen Z

Vins de Provence's latest marketing campaign seeks to tap into its already strong millennial consumer base by showing the superiority of Southern French rosé.

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