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Greenwich firm that owns Hungry Jack acquires frozen breakfast maker De Wafelbakkers
Alexander Soule
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Brynwood Partners CEO Henk Hartong III in 2018 at the company’s Greenwich, Conn. office.Tyler Sizemore / Hearst Connecticut MediaShow MoreShow Less
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A promotional image for De Wafelbakkers frozen pancakes. (Image via De Wafelbakkers) Show MoreShow Less
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The Greenwich investment firm that owns Hungry Jack pancake mix and syrup is adding to its breakfast lineup by acquiring De Wafelbakkers, which sells frozen pancakes, waffles and French toast nationwide, including in Connecticut chains like Stop & Shop, ShopRite, Big Y and Acme.
Brynwood Partners did not state what it paid for De Wafelbakkers, with the manufacturer employing 650 people at its headquarters plant in North Little Rock, Ark. and another facility outside Atlanta.