Carolan Institute News Today : Breaking News, Live Updates & Top Stories | Vimarsana

High prices may not deter wealthy people from buying unsustainable goods instead, they might actually trigger those in the upper class to buy these products, according to Penn State research.

Saerom leeGeraldi susmanKaren winterichCarolan institute for researchJournal of marketing researchUniversity of guelphPenn stateMarketing researchCarolan institute