other. carol ann works at making above the west stand out. it s one of the hardest things to do from a marketing point of view. they decided they were not going to compete on price. that was just a losing battle. we realized if we lowered our five $5, they lower theirs five. the problem with having price be the only thing that distingish wishes you, they will always be someone less. they charge a flat, non-gauchable rate, doing things differently than the competition. they are able to move under us with their stated price, then they discount under that to get more people. they say the pricing may turn off some people, but those aren t the customers they are after. the passengers that come with us, i think they are more interested in value than in price. because of the high prices,