New vegan-friendly KitKat V made with rice-based milk alternative hits shelves
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New vegan KitKat launched in UK
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Vegan KitKats will go on sale later this year NESTLE is to launch a new vegan version of its best-selling KitKat bar later this year. KitKat V has been developed by chocolatiers and food scientists in the company’s Research and Development centre in Haxby Road, York, and will be manufactured in a special production line at the adjacent factory. The company says it decided to create a vegan version because this was the most common request it saw on social media, after the number of vegans in Great Britain quadrupled between 2014 and 2019 from 150,000 to 600,000. “There is a quiet food revolution underway that is changing how people eat,” said marketing director Alex Gonnella.