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Specsavers and Alex Perry celebrate decade of collaboration via AJF

Specsavers celebrates a decade of collaboration with designer Alex Perry in new campaign via AJF

To celebrate 10 years of working together, Specsavers and Alex Perry have collaborated on more than just a new collection of frames. The 10-year anniversary campaign features three limited edition frames, a new ‘Should’ve’ starring the fashion designer as well as a large format OOH and digital media

Specsavers continues the cowboy references in latest campaign via AJF

Specsavers Cowboys caught in a squinting standoff in new 'Should've' campaign via AJF – Campaign Brief

Squinting cowboys dramatise the need for polarised lenses in the latest ‘Should’ve gone to Specsavers’ campaign created by AJF.

Specsavers appoints AJF to its creative with first work released

Specsavers appoints AJF to its creative with first work released April 29, 2021 11:05 Specsavers has appointed AJF as its creative services agency for Australia and New Zealand following a competitive pitch process last year. The agency takes over from Cummins & Partners, which was appointed to the creative account in 2014. Commenting to Mumbrella, a Cummins & Partners spokesperson said that the agency parted ways with the brand a year ago as Specsavers began bringing its creative services in-house.   “Over the last couple of years Specsavers had increasingly taken work in-house, which is their prerogative. When their procurement team decided to review the services agreement and wanted us to pitch, we politely declined. We enjoyed our five years with Specsavers and we’re proud of the work we did for them, including many locally produced campaigns. We didn’t just roll out global work. Some of the most notable work being Priceless Eyes and the Error Ridden Ad. We parted w