Carlsberg replaces PPB as beer sponsor of Ukrainian national football team 1 min read
The brand Lvivske of the Carlsberg Group from 2021 became the national sponsor of the Ukrainian national football team for the next four years, while before January 1 there was a sponsorship contract with another company – Persha Pryvatna Brovarnia (PPB, First Private Brewery).
According to the Ukrainian Association of Football (UAF), an agreement with Carlsberg Ukraine was signed early January, and the Lvivske brand has already begun active preparation of marketing campaigns under the slogan Millions of Ukrainians – one team.
Other details of the contract, in particular its cost, were not disclosed.
У сборной Украины новый спонсор: одну пивоварню сменила другая
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Резников объяснил, зачем боевики блокируют КПВВ на Донбассе
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