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Ben raises $2.5M seed to fix employee benefits for SMEs
Ben, a London-based employee benefits and rewards platform, has raised $2.5 million in funding. The seed round is led by Cherry Ventures, and Seedcamp.
A number of angel investors with backgrounds in fintech and HR tech also participated. They include Paul Forster (founder of Indeed), Taavet Hinrikus (founder of TransferWise), Carlos Gonzalez-Cadenas (previously an exec at GoCardless but now a partner at Index Ventures), Philip Reynolds (VP of Engineering at Workday), and Matt Robinson (founder of Nested).
Part fintech, part HR play, Ben has built an employee benefits platform to enable SMEs to offer much more personalised and flexible benefits to employees. The U.K. startup does this via a SaaS for managing benefits, including a benefits marketplace, combined with per-employee debit cards powered by Mastercard.