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Kraft Heinz has ended 2020 on a high note reporting a 6.2% increase in organic net sales and a 27% lift in household penetration in Q4, driven by significant gains in Ketchup, Lunchables, and Ore-Ida. At the beginning of 2020, Kraft Heinz embarked on its multi-year transformation supported by a new operating model and platform-based prioritization of its portfolio, which has been divided into four segments: fast fresh meals; taste elevation; easy meals made better; and easy indulgent desserts.  Our retail market share has continuously improved over the course of the year. What is most encouraging is that these trends are broad-based, with more than 70% of our categories experiencing positive trend bends in Q4 led by Heinz Ketchup and Lunchables, each picking up more than 2 points of share in the quarter, ​ said Carlos Abrams-Rivers, Kraft Heinz US zone president, during a Q4 2020 management discussion call.

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