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(Updated 1:20 p.m.) Arlington resident and avid cyclist Carla Uriona spends most of her time demystifying data for people.
The English major-turned-coder-turned-designer is the co-founder of Factor3 Digital, a small, Arlington-based design company that creates data visualizations for nonprofits and corporations. In addition to design projects, she and co-founder Evan Potler spend a good deal of time helping prospective and current clients understand the fundamentals of responsible data visualization so they can do the work in-house if they wanted.
“Not enough agencies take that mentoring perspective,” she said.
Uriona founded Factor3 Digital partly out of frustration. The nonprofit firms she worked for, which farmed out some of their digital operations to contractors, often called on her to “translate” what the firms were doing.