Instagram is the perfect virtual mall
To understand why a product reaches Instagram success, it’s important to understand how the social media platform itself has become a conveyor of fame.
There are a few things to keep in mind, starting with consistency. Always presented in the same format ― a square ― every post on Instagram looks the same and is therefore allowed an equal opportunity to shine. “That consistency creates a very predictable user experience that brands can work with,” explained Zoia Kosakov, a member of the Strategic Communications faculty at Columbia University. Keenly aware of how consumers see the content, any company could work on figuring out the best way to present their material to maximize the chances of a sale.
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The hot new thing: speaking into your phone
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