To’ak Chocolate routinely charges over $300 for a single bar of chocolate, which is claimed to be the most expensive chocolate in the world. The brand justifies its price because it is responsibly sourced from a cacao variety, Ancient Nacional, native to Ecuador, that many experts believed to be extinct as recently as 2009. The company started from a rainforest conservation project and works exclusively with local farmers.
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It’s Easter, so Jill Dupleix’s thoughts turn to the traditional sweet snack – and not just any kind. This is the sort you can feel virtuous about eating.