mark, let me start with you here in the studio. do you think the press should be treating this book campaign as if this is the start of the presidential campaign? oh, yeah, because the clinton people are. this has become a tradition of melding the selling of a book to and that s why mid-career cases, memoirs, and you might say this is a late career memoir, tend to be more cautiously written and marketed. hillary seems to have this down to a science. it is. it s planned like a science, it s planned with a normandy level precision, and these leaks if you call them leaks have been thought out, they ve been parcelled and we ve seen them a few weeks prior. do you see this as a start of a campaign for the presidency? of course, unless the book turns out to be a great memoir that goes deep into self-evaluation and