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Unravelling Brand Architecture and Its Impact: Navigating the Maze

Detailed text transcripts for TV channel - MSNBC - 20110320:11:47:00

i pass on these points to my employees to go on trips with their families. when my employees are happy, my customers are happy. how can the gold card help serve your business? booming is taking care of your business by taking care of your employees. in the endless pursuit of gaining new customers, one of the most overlooked areas for attracting people to your business is video. in the era of the flip cam shooting video is not nearly as hard as it looks and it costs nothing. a career marketer explains how the value of the viral can make all the difference in getting attention of search engines and snagging that all-important new customer. hello. welcome to msnbc s your business. getting customers via online

Detailed text transcripts for TV channel - MSNBC - 20110320:11:48:00

video. i m kevin nalty. career marketer who has been seen about 200 million times on youtube alone. online video group 50 grew 50% over the past year. how can you use online video to reach customers and provide them value and grow their business? here is the good news. of all the advertising mediums, online video is growing the fastest and still new enough you will not face as much clutter. online video is ten times more likely than text to show up in the first page of a certain much result. this is the most visceral form of social media. visceral! visceral. you can put humanity into your business. want proof? hey, let s shoot an online video to engage people and get new customers. come on. which one moved you? three tips to making videos your customers want to see. most viral videos are not as bad

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