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Designer Parfums enjoy action packed Formula 1® Pirelli British Grand Prix™ launching the F1® Fragrances Race Collection
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Designer Parfums enjoy action packed Formula 1 Pirelli British Grand Prix launching the F1 Fragrances Race Collection
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Freddie Hunt enjoys action packed Formula 1 Pirelli British Grand Prix launching with Designer Parfums the new F1 Fragrances Race Collection in Silverstone
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Wieden+Kennedy and Golgotha launch an “eyeball-melting” film for Formula 1’s new range of fragrances
The world-renowned racing competition has expanded into perfumes, releasing a range of scents and an accompanying film that replicates the look, feel and smell of its products.
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Think of Formula 1 and you instantly picture cars; rightly so considering it s the most recognisable racing car competition in the world. But now you can add some scent to that imagery, as the premier open-wheel, single-seater racing company has launched F1 Fragrances – a new perfume range and film launched in collaboration with Wieden+Kennedy London and Paris-based design studio Golgotha.
Designer Parfums launches its collection dedicated to the Formula 1
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After having launched
technopolymeric resin-based 3D printed exoskeletons, a world first in the fragrance industry!
The five fragrances in the collection (Precious Mettle, Turn 1, Overtake 320, Neeeum White, Carbon Reign) have been developed by a lineup of famous perfumers: Emilie Coppermann, Alexandra Carlin, Aliénor Massenet, Pierre Gueros, perfumers at Symrise, Louise Turner, from Givaudan, and Fabrice Pellegrin, from Firmenich.
On sale from November 9th 2020 via f1fragrances.com. Initially available for delivery to the UK and Europe, followed by worldwide distribution.
All five fragrances will also be available in a sample set - containing 5 x 1.5ml EDPs, customers can test the fragrances at home. Once they have chosen a favourite, the cost of the sample set can be redeemed against purchase of a full-sized fragrance at f1fragrances.com.