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IN A bid to stock of the agricultural sector and farming customers’ evolving priorities, Virgin Money owned brands, Clydesdale and Yorkshire Bank, carried out a comprehensive survey in December 2020 with almost 300 farmers. The farmers were consulted to understand current and emerging industry trends on themes including Brexit and the impact of COVID, as well as future priorities and investment plans. Virgin Money’s Head of Agriculture, Brian Richardson, said this research has provided an important snapshot of farming opinion and highlighted a larger than expected extent to which farmers are recognising the importance of climate emissions to their operations. While it was perhaps predictable that, for 43 percent of farming customers, COVID has had mostly negative impacts, the survey showed that eight percent have benefited – mostly due to rising produce prices for beef and cereals. A rise in supermarket demand has also reportedly helped some customers offset the collaps

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