December 14, 2020
Instacart, one of the leading online grocery platforms in North America, recently released its first New Year, New Cart 2021 Grocery Trends Report forecasting the at-home food trends and grocery shopping habits for the year ahead. Combining an in-depth look at Instacart purchase data with a new Instacart survey of 2,050 U.S. adults conducted by The Harris Poll, Instacart s New Year, New Cart 2021 report reflects five key shifts in shopping behavior, buying preferences, and food attitudes after nearly a year of COVID-19 pandemic living and cultural shifts. The events of 2020 have forever changed how Americans shop for groceries and household goods, said Laurentia Romaniuk, Instacart s trends expert and senior product manager. After months of binge baking, drinking more and indulging in quarantine comfort foods, our findings show that the pendulum is swinging the other way as online consumers set their sights on a new year full of bolder flavors, lower-alcoh
Luis Alvarez via Getty Images
The year 2020 saw big changes to the grocery shopping experience ― from the bread-baking craze to the pandemic panic buying rush. Looking ahead to 2021, Instacart is forecasting the grocery trends expected to take hold next year in the U.S.
The online grocery platform released its first “New Year, New Cart” 2021 report with at-home food trends, shopping habits and attitudes to look out for. It seems after indulging in comfort foods and booze to cope in 2020, consumers will be shifting to lower-alcohol cocktails, keto snacks and bolder spices, among other trends.
The Instacart report combines a in-depth analysis of Instacart search and purchase activity and a new online survey conducted by The Harris Poll. The folks at Instacart compared searches and sales from Jan. 1, 2019, through Nov. 1, 2019, to activity from the same period in 2020 to identify trending products and categories. Meanwhile, the survey took place from Nov. 5-9 and reached 2,050
Instacart Releases First New Year, New Cart 2021 Grocery Trends Report Forecasting The Food Trends & Grocery Shopping Habits For The Year Ahead
Findings reflect five key shifts in consumer shopping behavior and food attitudes
News provided by
Share this article
Share this article
SAN FRANCISCO, Dec. 10, 2020 /PRNewswire/ December 10, 2020 Instacart, the leading online grocery platform in North America, today released its first New Year, New Cart 2021 Grocery Trends Report forecasting the at-home food trends and grocery shopping habits for the year ahead. Combining an in-depth look at Instacart purchase data with a new Instacart survey of 2,050 U.S. adults conducted by The Harris Poll, Instacart s New Year, New Cart 2021 report reflects five key shifts in shopping behavior, buying preferences, and food attitudes after nearly a year of COVID-19 pandemic living and cultural shifts.