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Toyota Fuel Pump Recall and White Paint Defect - Expert Opinions On Damage to Toyota s Reputation

Consumer Reports Expert Opinion Our go-to source for many topics is Consumer Reports. When it comes to vehicle owner satisfaction and reliability, our opinion is that Jake Fisher, Consumer Reports Director of Auto Testing, is a top expert. Mr. Fisher has spent two decades involved with vehicle testing and participates in the CR reliability survey data collection and reporting. He has also been a development engineer for automakers. Our request for comment evolved into a conversation and Mr. Fisher helped us understand Toyota’s reliability reputation more clearly. Mr. Fisher feels that Toyota’s legacy will not be tarnished by these two problems and he backed that up with some history and some insight. First, he explained that the two issues are not related. From his point of view, and CR’s, reliability and quality are separate things. Fisher told us that CR makes a concerted effort to separate the two topics. Quality is more subjective. It can be a fit and finish observation,

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