Apple / Getty Images / WIRED
Before its product announcements leaked like a sieve, Apple used to be known for its ability to surprise the world. The history of keynote speeches at its events have been littered with major announcements, from the PowerBook G4 in 2001 to the Apple Watch in 2014. But just how likely is it that Tim Cook will be announcing one more thing at a future Apple event, and pulling back the curtain to reveal a car?
Itâs a rumour that has persisted
for years, and has recently gained even more traction. Apple may have one eye on the automotive industry for an obvious reason, says Ardnt Ellinghorst of Sanford C Bernstein, an analyst firm tracking the car business. âThe auto industry is the largest consumer industry, and tech connectivity is increasingly the key selling point for why people buy a car.â For more than a decade futurists and forecasters have been spouting that cars will become essentially computers on wheels.