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Strategic Angler: Elite Stickbaits for Tuna and Stripers The 10-year evolution of Merv Rubiano and his custom lure company, Strategic Angler. April 29, 2021 Backlit by the rising sun, the breaking tuna were visible from a distance as Captain Bobby Rice yelled, “Hold on!” and motored his SeaCraft into range. Bobby handed me a rod and throttled back. I unhooked the lure from the first guide, flipped the bail, and cast a Strategic Angler lure into the melee. I didn’t know it at the time, but it was the perfect lure for me to throw. A novice at pursuing tuna with spinning gear, I’d never thrown a stickbait and didn’t know how to bring it to life. But, “life” was built into the design of the Strategic Angler Frantic and, combined with a beautiful, hand-painted finish, created a lure capable of fooling large, keen-eyed pelagic predators, even in the hands of an inexperienced angler.

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