Campaign 2014. Of our roundtable is stu trevelyan who works for the democrats also joining us is chuck defeo the Republican National committee chief additional officer and the publisher of campaigns and elections magazine. What exactly are the components of the Digital Campaign . Historically the Digital Tools are thought of as the e mail tools or the online contribution but it has evolved our company has the issue of the other side of the campaign the canvassing canvassing, calls, direct mail then you see many more marketing challenges come on line with Television Ads ads, online ads, and interactions are social networks but it is up pretty wide swath now. Host chuck defeo anything to add . Italy starts back in 2002 a the rnc with a First Committee to take a voter file to target a specific people we wanted to talk to. We progress that through 2004 through today. Through social media or whatever channel it should be in sync with off line as well that is a strategy to motivate your vote
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