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Products as movies — think Air, Barbie and Super Mario Bros — are no fad

Films have featured product placement as far back as 1920, but now the sellers of products are actively involved in moviemaking.

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The Blackberry Effect: 5 Companies You Didn t Know Were Canadian (and Who Might Play Them in a Movie)

The Blackberry Effect: 5 Companies You Didn t Know Were Canadian (and Who Might Play Them in a Movie)
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