Cannes Contenders 2021: Mediabrands India | Awards campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.
Cannes Contenders 2021: Cheil India | Advertising campaignindia.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignindia.in Daily Mail and Mail on Sunday newspapers.
India is the second biggest country on this planet with the largest density of population. But we did not have enough medical face masks for doctors, nurses and frontline workers when the Covid pandemic was spreading rapidly across the country. So, how do you protect over a billion people when time is of the essence? The Times of India s Make Your Own Mask invited every Indian to make their own masks using any clean cloth or traditional garment like turban, scarf, handkerchief, bandana, saree or shawl. It featured on the front page of the national newspaper, television, mobile and social media during the lockdown in April 2020. Editorial and outdoor and social media campaigns demonstrated that making and wearing masks has been part of Indian folk culture for thousands of years. Now, you can do it yourself, wear it and share it on social media.