Shoshanna Solomon is The Times of Israel s Startups and Business reporter
Illustrative image of a cup of coffee against the background of roasted coffee beans (Lenti Hill; iStock by Getty Images)
Israeli-Japanese firm Brandmark is using blockchain technology to help food manufacturers showcase the source of their products and allow consumers to understand where the goods they buy came from and what processes they have undergone.
Blockchain technology is revolutionary in the high level of security it provides: it is a distributed ledger that enables the sharing of control over information between multiple organizations. Blockchain replicates the database identically across all participating stations, and thus verifies one truth across the entire network. If one node on the network reports something else, the other nodes will not accept this difference, flagging a discrepancy. Bitcoin often associated with blockchain is one implementation of blockchain in the field of currency,