Although many see this policy shift as financially motivated, there is no doubt it will also help the cannabis industry normalize and destigmatize cannabis.
Twitter has become the first social media platform in the US to allow cannabis ads. The platform earlier allowed ads for cannabis-infused or hemp-derived CBD topical products.
Competitor platforms like Facebook, Instagram, and TikTok do not permit marijuana advertisements that comply with US federal law. On the other side, some states have legalised the use of medical marijuana.