tmrFebruary 1, 2021 25
Concern about wellness of a baby has always been there, what was lacking was increased awareness about nutritional requirements and holistic wellness of babies. The global baby care products market is primarily driven by this awareness among parents regarding baby’s health and holistic wellness. Johnson & Johnson, Pristine Organics, Mamaearth, Procter & Gamble Company, Unilever Plc, and Peg Perego are a few of the well-established players that have operating successfully in the global baby care products market.
According to the estimates of World Bank, the fertility rate of women in Asia Pacific stands at 2.1 births per woman. Such high fertility rate is likely to support the growth of the regional market in years to come. In addition, improvement in the overall economic conditions of the countries of Asia Pacific has led to increased disposable, which the parents are now willing to spend on baby care products.